The ‘.uk’ domain name has been around for a little while now. It was introduced as far back as June 2014 as a compacted replacement for the more common ‘.co.uk’. Although it has been around for a while, it is only now, nearly 4 years later, that this abbreviated domain name is becoming widely implemented. When companies like the BBC are moving over to ‘.uk’, you know it’s here to stay! It’s time to grab your ‘.uk’ domain.
Why was ‘.uk’ introduced in the first place? Well, apart from it being shorter, and therefore a bit quicker to type, the main reason for it’s introduction was to bring us in line with what other countries were doing. France, for example, use ‘.fr’ and Ireland use ‘.ir’. But regardless of the domains origin, the fact is ‘.uk’ is now being widely used by low and high-profile companies alike, don’t get left behind!
Sure, popularity and efficiency are two good reasons to buy up your ‘.uk’ domain. However, there is another extremely good reason to claim your domain as soon as you can. Many companies, of which you may be one, make sure they are in possession of every related domain ending under the sun, when it comes to their business. If you are not the owner of an available domain ending, there is nothing to stop your competitor snatching it up and claiming huge chunks of your internet traffic and, subsequently a chunk of your business.
Your right to a ‘.uk’ domain
Now, here’s the good news. If you have the rights to the ‘.co.uk’ version of your domain, then, providing you registered it before June 2014, you already have the legal right to the ‘.uk’ version. However, this is only valid until June 2019, so get in there as soon as you can! There are also ways to acquire the rights to your ‘.uk’ domain via ownership of other address endings…
- UK: If you own the ‘.org.uk’ domain for your business then the rights to your ‘.uk’ domain should be awarded without too much trouble if the .co.uk.’ domain is available. (Your ‘.org.uk’ must also have been registered before June 2014).
- .ME.UK: If ‘.me.uk’ is what you use, then you can acquire your ‘.uk’ domain providing both ‘.org.uk’ and ‘.co.uk’ are available. (Again, pre-June 2014 registration is required).
If you are thinking about moving over to ‘.uk’, do make sure that your SEO rankings remain stable, and that Google is informed of the changes. If you would like any more information or guidance regarding ‘.uk’ or any other domain based issues, get in touch with us, and we will help to find the right solution and how to migrate your domains and emails safely.
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Written by Sam Gardiner
I'm a designer based in Liverpool currently working for E-blueprint. Die hard Bolton Wanderers...Enough said.