Digital marketing is when companies utilise digital landscapes to build their brand success. From phones to tablets and from desktops to televisions, we engage with the digital world every day. Most of what we see is a form of digital communication that shows brands to potential clients. Marketing techniques make those brands appear to clients sooner and in visually appealing ways to generate successful leads.
So, even when you’re searching Google, remember that your search results are competing with each other to appear first. Remember that websites optimise their content and navigation to compel purchases and that each logo you see is carefully curated to make you think of a company in a specific way. But this is only the tip of the marketing iceberg! Below the surface, there is an ongoing stream of analytic tools and techniques keeping track of what does and doesn’t work. Optimisation is a continuous process because the knowledge from this kind of data never runs out. It’s digital marketing’s job to put this into practice and make the best out of an online presence.
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