SEO stands for ‘search engine optimisation’ and it is how companies increase web page visibility in search results. By optimising a site’s content, companies are able to match search queries with web pages. SEO gets your content in front of the right people at the right time to give you the best benefits in brand awareness, web traffic and sales.
The keyword here is, well, ‘keywords’, as strategic wording can make a world of difference in a page’s search ranking. SEO boosts a page’s popularity and relevancy to help you stand out from your competitors. The higher you rank in search results, the greater the chance of someone clicking through to your site and exploring your services.