It’s highly likely that your customers are going to be as excited as you to find the right fit for their needs in your services, so it’s important to talk their language. Making sure that you have an excellent communication plan in place is the best way to achieve this.
Is the message or offer refined enough or do you need to reassess it?
Is this the right word to use? Would using diagram be a better way of explaining this?
Is this too much for the customer to read? Should I break this up over my website?
Am I waffling on or am I being too vague?
Sense checking your approach is a great way to feel comfortable in every step of your sales process (including post-sales). A top tip for this is to try communicating your products/services to a friend who doesn’t know much about your service. Ask them to tell you, in their own words, what they have understood about your business from your presentation. Have you over-explained it or have you under-explained it? This exercise can help give you a much stronger idea about what else you may need in order to successfully convey your offers. For example, an eye-catching image of a Christmas present will already begin to inform the customer that you’re advertising a Christmas offer.
Think about the whole sales process, not just new customers; your current and returning customers are just as important to this process. Have you ever re-introduced yourself to someone who you’ve already met? It’s pretty awkward. Building a communications plan will avoid running into this awkwardness with your customers. Returning customers already know who you are and what you offer, so providing quick reminders about your products/services and offers or anything new that you’re offering is a much better way of successfully keeping in contact. Maintaining a great communications relationship with your customers will keep them engaged, even when they aren’t purchasing anything at that moment.
Click here to find out how to keep your content on brand and keep your marketing on message.
Resources & extra reading: