Doing digital marketing well is a key focus for most businesses… but it can also be a source of anxiety when it comes to working out how much emphasis to put on each marketing channel.
Do you need a complete SEO (Search Engine Optimisation), PPC (Pay Per Click), social media, and e-mail marketing campaign? If so, how can you tell if it’s really pulling its weight? Secondly, does your website represent you, your colleagues, and the work you do well enough? Is it authentic? Does it function well? The questions start piling up more and more.
Ultimately, it comes down to choosing the right tools for the job and ensuring you prioritise the right channel at the right time. With so many advertising channels, sometimes just the thought of spending so much time understanding these platforms and creating all the content causes so much inertia that you get stuck. Before you know it, all your best plans are put on the back-burner and another year slips by.