More people than ever before are using the internet on all kinds of devices, connecting people all over the world at incredible speeds to reach brand new customers. Utilising these endless resources of online audiences has returned fantastic results for millions of companies, making digital marketing undeniably valuable to the business world. However, deciding which tools and techniques to use and how much emphasis each marketing channel needs can feel daunting.

You may find yourself asking the following:


Where do you begin? Do you need a complete SEO (Search Engine Optimisation), PPC (Pay Per Click), social media, or an e-mail marketing campaign? If so, how can you tell when it is successful? Does your website effectively represent you, your colleagues, and the work you do? Is it authentic? Does it function well?


But wait – there’s no reason that these questions need to feel overwhelming. Ultimately, digital marketing boils down to choosing the right tools for the job and prioritising the right channel at the right time. This is where we come in. Our team of experts are on hand to help you pinpoint the best starting position to optimise your business plan. This guidebook will help build your digital confidence alongside revealing the many paths and opportunities within your reach. We will help you understand what advertising and marketing channels are available and teach you the best techniques for the job.



Taking the following steps will help you to create a roadmap to prioritise what’s right for your business in order to strategise a successful trajectory into 2022. Using the principles from each of these key steps will provide you with a checklist and framework to work from for each of the marketing campaigns that you undertake in 2022:

1. How to set a marketing budget – work out how and where to apply your budget
2. Identify your target customer – start planning who is most likely to be interested in your business
3. Create a communications plan – develop content to engage with people in the right way
4. Creating a branding and marketing strategy – putting guidelines in place to get your message right across your team
5. Brand narratives and storytelling – structuring when to say the right thing
6. Ways to improve customer experience – making sure your communications are on point
7. Mobile friendly website design – an accessible website for all devices
8. Customer experience – Audience segmentation in digital marketing – allow the option to personalise your offer and privacy settings whilst narrowing down your audiences
9. Mailchimp automation – save time and money whilst you improve customer satisfaction
10. Marketing analytics, measurements and ROI – the best way to use the best qualitative and quantitive tools for the job


Simple steps for building your digital marketing roadmap

Don’t let your best plans get postponed for another year. Instead, drop them into this workable framework and give yourself an annual structure to optimise your business efficiency and success. Head to step one to learn more about how to set a marketing budget.

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Written by Tula Wild

Digital Marketing Manager with e-blueprint digital.


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