Start your digital marketing strategy with our first step: setting a budget for 2022.
Knowing how to set a marketing budget and what you can get out of it can be hard. Especially when it comes to figuring out exactly where to direct your efforts. We’ve all been there: having a brilliant idea and losing the motivation after hitting the first hurdle. But at e-blueprint, we don’t leave any great ideas behind. Our team of brilliant thinkers are always on hand to come up with efficient ways to keep your motivation going. Our fantastic marketing solutions are ready to propel you across the starting line and put your business into full action. With excellent strategies, we are here to help put everything in place to go full steam ahead. We are always only a call/email/message or social media message away to help.
For now, here are some tips on how to get your foot off that starting line and set a marketing budget.
Start small before going for the big bucks. To work out how to set a marketing budget and your ROI, we recommend using any monthly or annual expenses and estimations to calculate expected revenue, profit, and agree on a limit for your expenses (a budget). Your budget will, to some extent, dictate which marketing tools are best for the job, such as having enough to fund a long-running Google Ads campaign or opting for a shorter monthly campaign to try it out. Assess the ROI in year one before calculating your future year’s potential profit per customer and how you can scale your business based on these numbers.