Explore our top tips on how to set a marketing budget for 2022.


When it comes to setting a marketing budget, or knowing what you can get out of it, it can be hard figuring out exactly where you need to direct your efforts and how to keep your motivation going. We’re always only a call/email/message away to help, but, for now, here’s some tips on how to get your foot off that starting line.

Start small before going for the big bucks. To work out how to set a marketing budget and your ROI, we recommend using any monthly or annual expenses and estimations to calculate expected revenue, profit, and agree on a limit for your expenses (a budget). Your budget will, to some extent, dictate which marketing tools are best for the job, such as having enough to fund a long running Google Ads campaign or opting for a shorter monthly campaign to try it out. Assess the ROI in year one before calculating your future year’s potential profit per customer and how you can scale your business based on these numbers.

If you’re a new business, then any great marketing mind will tell you not to get too caught up on profit in year one. It’s for the same reason that a sprinter doesn’t exert all of their energy at the beginning of the race. They use the first stretch to overcome any hurdles so that the rest of the race is as smooth as possible and on the road to success.

Top tip: keep an eye out for potential operational costs increasing as your sales increase, as this can quickly drain the profit out your campaign.

A simple formula to calculate ROI

We love chatting to you, but sometimes it’s good to get hands on and see how the cogs turn for yourself. That’s why we’ve created a budget calculator template for you to download and test out. Let us know what you think and if there’s any opportunities that we can lend a hand with.

ROI Cacluator

Download our marketing budget ROI calculator


Next, explore how to identify your target customer and consider their natural strategic alignment to your services.


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Written by Tula Wild

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