Content development planning – Part three: Photos and graphics
Once you’ve got content ready for your blogs and social media posts, you can use these two handy tools to...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step two: Identify your target customer
Identify your target customer and consider their natural strategic alignment to your services. Your target customer is the blueprint...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step three: Creating a communication plan
Create a communication plan for your customers to ensure that you know what to say, how to say it and...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step four: Creating a branding and marketing strategy
The key to developing an effective branding and marketing strategy is showcasing your story. It’s important to make it easy...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step five: Brand narratives and storytelling
Brand narratives are essential to effective marketing communications. You can keep your content on track by using a content development...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step six: Ways to improve customer experience
Utilising your customer journey is a great reference when considering ways of improving the customer experience. In this step,...
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
Step seven: Mobile friendly website design – A responsive website for all devices
Making sure that you use a mobile friendly website design is the first step towards making your website multi-device accessible....
Read more“Instead of worrying about what you cannot control, shift your energy to what you can create.”
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