e-blueprint had the pleasure of attending The Good Business Festival yesterday, and one of our favourite talks was Unlikely Heroes – The Power of the Micro Business. This was an in-depth discussion about the reality of running small businesses in addition to their impact on today’s climate.
Kate Hardcastle MBE did a fantastic job hosting the event and championed the excellent panel of speakers, including Shalom Lloyd (Founder of Naturally Tribal Skincare), Haddy Folivi (Managing Director and Founder of Clarity Media), and Oonagh Simms (Owner and Founder of The Marshmallowist). All provided an honest portrayal of the work involved in starting and maintaining small businesses in today’s world. They gave inspiring, personal stories and advice to help others make their mark in an ever-growing industry.
Overall, the pivotal role that marketing communications play in making a small business successful led the talk. Many small business owners feel the pressure of juggling directing the business, creating rewarding marketing communications, producing products, and more. Due to this, small businesses can risk losing who they are and what their company stands for. Therefore, the marketing communications that they deliver can become confused and not achieve their desired impact. With a never-ending list of boxes to tick, a brand’s story can feel overtaken by other priorities. Folivi beautifully captured this in her poignant statement: