e-blueprint had the pleasure of attending The Good Business Festival yesterday, and one of our favourite talks was Unlikely Heroes – The Power of the Micro Business. This talk was an in-depth discussion about the reality of running small businesses in today’s industry climate.
Kate Hardcastle MBE did a fantastic job hosting the event. She championed the excellent panel of speakers, including Shalom Lloyd (Founder of Naturally Tribal Skincare), Haddy Folivi (Managing Director and Founder of Clarity Media), and Oonagh Simms (Owner and Founder of The Marshmallowist). All provided an honest portrayal of the work involved in starting and maintaining their businesses. In addition, they gave inspiring, personal stories and advice to help others make their mark in the ever-growing industry of small businesses.
Overall, the talk focused on the pivotal role of marketing communications in small business’ success. Many small business owners expressed feeling the pressure of juggling directing the company, developing marketing communications, producing products, and more. Due to this, many voiced concern over the risk of losing their business’ identity when trying to perfect their marketing. On the other hand, others worried that insufficient focus on their communications might not achieve their desired outcome. With the never-ending pressure of boxes to tick, a brand’s story can get overshadowed by other pressing demands. Folivi beautifully captured this in her poignant statement: