With values centred around integrity, reliability, agility and trust, Figura provide a full development and contracting experience by adopting a partnering ethos within every element of their supply chain. The legacy of Figura can be found in landmark structures across Merseyside and Manchester in large multi-occupancy and high-quality living and commercial spaces.
A wealth of experience in one neat package
Zoe and the crew at FIGURA cover the entire construction process, from securing investments to the complete build of office blocks. The importance of conveying that in a branding packages crucial, as it conveys that you are dedicated, tech-savvy and organised. We have achieved this for FIGURA by building a solid logo, colour scheme, and tone that remains consistent over all their digital mediums, from their website to e-flyers, social media and digital campaigns. This translates professionally over all of FIGURA’s printing requirements, from a fully tailored bespoke corporate package to a portfolio and case study prints, which also work digitally.
“We couldn’t be more happy with our new brand. It really captures the energy of the business and an exciting time in our upward trajectory for 2022. We thoroughly recommend e-blueprint as they really captured the heart of our business and gave us a great platform to move forward.”
Zoe Jackson, Director
Engaging clients instantly
With a striking image and the right message, you can instantaneously engage users and start building value from the get-go. A one page website doesn’t mean it has to be one page! With slideshows, deep-linking and great usability, you’re can create more of your content in one place and still deliver the right messages. It’s simple, low cost, and keeps your users focused.
A personal touch
Zoe’s ethos and welcoming approach inspired the colour scheme and branding of the site, as it is striking, translates well, and reflects her friendly personality. The website has a simple CMS (Content Management System), which enables easy control over all of its elements.
Setting the right tone
We designed and created a blog that integrated branded imagery and content seamlessly. This solidifies the FIGURA in the world, as every post can be recognised and, therefore, raise further awareness to their business ethos, skill and professionalism. The fresh fortnightly content keeps the website up-to-date and has end-users regularly returning to read threads and articles of interest to them.
A familiar and reassuring brand
Branding in its simplest form is a pattern of familiarity: something comfortable you recognise and are reassured by. With that in mind, FIGURA’s branding is second to none. It is warm, oozes fondness and perfectly reflects her approachable business. It carries seamlessly across all aspects of the company, ensuring continuity and professionalism. The branding covers: logo, corporate stationery for digital and print (letterhead, compliment slips, business cards, and invoices), portfolio, case study documents, website, newsletters/e-flyers, and large format hoarding that covers every new build FIGURA undertake. We act quickly cover any supporting documentation and fast critical changes to the website, digital campaigns, and printing all in one place, allowing FIGURA to simply focus on what they do best while we do the rest.
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