Maggie Mullan Architects required a website to show the scale and importance of the work. Having worked with Maggie over many years, it was a project of great significance to truly reflect the competence and capability within her practice.
We worked through many sessions with MMA to find a narrative that best represents the ethos and approach to how MMA develop and deliver their projects. So that clients can easily understand the depth and importance of what is being delivered to them and their wider community.
We delivered a site that showcases the next generation of MMA’s nationally important projects that have come to fruition.
A solution for everything
Maggie’s ability to oversee every aspect of a building project needed to be fully represented but without focussing on the technicality of how it is delivered. We undertook a series of photography sessions and interviews to develop the written content and develop her story. We decided on key statements of intent that represented the true essence of Maggie’s practice. The result was a versatile, relatable and beautiful website with a clear narrative.
Exceptionally talented and inciteful group of individuals. The logo and brand development for my practice created a step change in my profile and I cannot thank them enough. I recommend e-blueprint’s web development, content and creative process very highly.
Maggie Mullan, Principal Architect
A personal touch
Maggie’s warm approach inspired the site, giving a forward facing approach to the planning and architecture.
Building a solid rapport
The empathy and relationship Maggie has with her client and the relationship MMA took from the client to the building and the space being used was something we worked on through the photography and copy. Understanding the essence of this from MMA’s architectural stand point informed the website architecture and layout and helped us choose the photography and content that showed the connect being people and the space they’re in.
The anatomy of the MMA brand
A true brand identity has been developed and executed through a beautifully crafted logo. A spearhead of the business, it’s the first impression has helped define MMA’s merits and built trust amongst MMA’s peers. The strength in depth and innate experience and expertise within Maggie’s practice is very clear through all the communications and presentations we have created for MMA. The value MMA brings to a project comes through all aspects of the brand through the copy and photography to present one cohesive offering that works on web as it does in practice.
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