Pruno wines is a sophisicated high-end brand. The wines are of exceptional quality and yet owner, Sean Millar, didn’t want the pretense surrounding the wine industry to be magnified with his new venture.
His open and approachable nature is ever present in his approach to the wine he buys, the relationships with his wineries and how he wants to present to his clients. The red wine ‘staining’ developed for Pruno’s logo is something all wine lovers can relate to. The mark of a great evening with loved ones and friends.
The classic typography within the logo retains the feel of importance and elegance against the warmer relaxed feeling of the ident. The immediate familiarity, reflects the warm personalities within the business.
Marketing materials and events
We always like to take a hands on approach. We produced T-shirts, Pull-up banners, flyers, business cards, livery, attend the events and photographed the event and support the PR agency. We worked through the whole experience with Sean and his team to ensure that the events are well publicised.
We work with our preferred suppliers for print, photography and Outloud PR for publicity. The combination of the team we put ensures we get quality materials and content for future events but at reasonable cost.
Developing the brand across digital and marketing campaigns
From wine-tasting events, wine bottle wraps and labelling to integrate social media, SEO and e-commerce. The resultant website is an effortlessly simple browsing experience that allows customers to easily navigate and explore the range of wine. The shopping and purchasing experience was the focal point of the website.
Sean and his team regularly update his stock levels, new inventory and have full control through a customised easy-to-manage content management (CMS) based website. The e-commerce system allows new wines, promotions and discounts to be promoted to customers who, through promotional codes gain discounts. A simple sign-up feature helps builds his customer database, which in turn helps wine-tasting events and promotions for both commercial and private buyers.
From concept to delivery e-blueprint have supported us through the tough times and the good. They are flexible and responsive and work with our best interests and available budget. We love the design work and how its applied from our vehicles, to wine wraps, it elevates us to complement the reputation of our premium wines
Sean Millar, Founder.
The key focus of all our effort are sales. It’s the key metric we use to measure success. Other than actual sales, we also develop databases of customers to find out their interests and market to them appropriately. Coupled with website sales we use our experience and relationship with partners, such as Mailchimp, to help provide a platform for growth and a loyal customer base.
A premium shopping experience
Built with customer conversions and interactions in mind and seamlessly tailored for all search engines. The site has numerous landing pages and a pure e-commerce experience made for easy conversions by integrating simple processes without too many steps or by asking for irrelevant information. Making the online shopping experience quick and concise for the customer.
Building a solid rapport
From setting the tone of written content, across the website email communications. e-blueprint developed a brand experience so that customers feel a natural rapport with the brand which matches the natural friendly, open approach Sean and his develop with customer
API and customisations
Simple integrations with Mailchimp and using a range of Google tools for promotion and tracking. We are able to customised the website in order to build a database and track website visitors, drawing on our partnerships and experience with Google and Mailchimp to deliver more added value.