Brief: Logo Design, Branding, Web Design, e-Commerce
Year Completed: 2016
Project Description: Huskisson wanted a new website and logo that rivalled the brands that they represent namely , Wacker Neusson, GEHL and Bobcat.
How We Helped: We discussed with Huskisson at length about what they wanted to achieve with their branding and what their new logo would mean to them, the main feelings and ideals it should conjure. Since the company has been trading since 1960 they wanted it to convey ‘solid reliability’ with the potential to become iconic, with that in mind, we got busy with mood boards and sketches until we had the perfect logo for them.
Once the logo had been approved we started on the website by researching the main brands and their competition for how their websites react, their user interfaces, accessibility options and what features they have and how we could improve them until we produced the website they have come to love today. See what you think at http://huskissonltd.co.uk.
WHAT WE DID
Branding: A solution to all of Huskisson’s branding options for all their stationery, signage and devices including bespoke styling for some unique packages and window graphics.
Web Design: Once the branding had been completed we went about identifying Huskisson’s target audience and helping to achieve the maximum exposure and greatest end-user experience for their website ensuring it was responsive and that it looked aesthetically pleasing, functional and exciting as well… We also incorporated an easy to use Content Management System so Huskisson would be able to update their products quickly and efficiently.
Search Engine Optimisation: In order to ensure Huskisson had the right traffic and exposure, we conducted some demographic tests and AB testing, we also created specific content from intensive keyword research.