Client: Insentif Fitness
Location: Wirral
Brief: Logo Design, Branding, Web Design, Personal APP, Photography, SEO
Year Completed: 2016

Project Description: Insentif fitness commissioned e-blueprint to build a responsive website that had a range of features to benefit the gym and build the membership. We developed a WordPress content management website and extended a membership plugin to help allow members to; book classes directly and access their own ‘personal fitness plans’. This could be bought separately as a Virtual Personal Fitness membership tool.

Personal Fitness membership: An innovative and forward thinking personal fitness tool that helps members to access and communicate with their personal fitness instructor. Based on the Insentif’s philosophy for achieving a person’s personal goal. Whatever that might be; health, strength, run a marathon, lose weight. A structure plan around, exercise, diet (with guest nutritistonists) and appropriate classes was documented and available within a personal login and mobile enabled site for easy access by clients.

How We Helped: We took Insentif fitness to number 1 in Google for a range of search terms for the Gym, personal fitness instructors and developed over 2000 visitors naturally through Google from around 50 visitors per month. We also helped raise the membership to near full capacity in a period of 12 months.


SEO:  e-blueprint created and intensive SEO campaign to ensure that Insentif had maximum online exposure, this was achieved through a local SEO campaign and Google MyBusiness. We focussed on gaining links from established complementary businesses and social campaign to re-enforce brand recognition. We tracked each enquiry and membership levels rose over 200% in the first 12 months.

Branding: We developed Insentif’s branding across printed materials, the website and used some powerful photography to help present the gym and the classes on at the time.

Web Design: A responsive, modern infinite scroll style website with parallex features.

Content: Fiona did her thing, interviewing key staff and developed a tone of voice to fit the ethos of the business and help users understand how to engage with and what the benefits of the using Insentif gym are.

Photography: A range of professional shots to showcase the website and equipment.

I would recommend e-blueprint to anyone looking to have a professional looking website created and/or those looking to improve their e-commerce. Nick and his staff revamped my old website and turned it into a modern and fresh looking page showing off everything our business has to offer. Once they had changed our website we then had to improve our search engine standings to be more visible to potential new customers. Within 6 months of starting an SEO campaign our health and fitness website (a popular category on web searches) jumped from 5th page of local google searches, to the top of page one for a range of keywords. It has really help build the profile of my business in the local area and gain new members.

Richard Cornell
Richard Cornell