Client: Jaguar Land Rover
Brief: Web Design
Year Completed: 2014
Project Description: Jaguar Land Rover required a web based app to promote their newsletters, offers and discounts in the same crisp, clean style that they are known for. e-blueprint digital took on board all their needs and requirements and designed the app based website in their iconic style.
How We Helped: The initial brief was to explore the idea of an App based website that could be hosted at the JLR factories and showrooms on a purpose built platform for staff and consumers to view. Jaguar Land Rover were so impressed with the initial designs that the app took on additional categories to make it into a portable website with Human Resource options for staff. It also had a big focus on the companies newsletters, allowing staff to view what was happening in Jaguar Land Rover and what discounts will be available to them on a month by month basis.
What We Did
Web Design: e-blueprint researched Jaguar Land Rover’s existing branding, web site and bespoke styling and incorporated it into a new App based website that looks great on tablets as well as desktop computers. It cuts a fine stylish line between App and Web Design. We designed the app to be responsive and touch screen friendly, we also made it work as a mouse-over desktop website too. Covering all the bases for Jaguar Land Rover.
Photography: Jaguar Land Rover has a very precise image for each product, the main product featured on the new App Website was the Evoque. With the help and support of JLR and some of our own images we collaborated on a very definate approach and style.