Brief: Logo Design, Branding, Web Design, Photography, Packaging, SEO
Year Completed: 2014
Project Description: Tipografic asked us create them a logo and a brand identity. We also developed the content and website that reflects the precision and exactness of their business. We also developed the website to secure Search Engines results and an SEO campaign to raise their website profile.
How We Helped: We developed a series of workshops to photograph, interview and develop the brand. We were charged with modernising the Tipo brand and thereafter develop a larger web presence allow the core customer groups to understand how they wanted to present themselves. We kept their values and customers centred to our design process and amplified them to develop a modern brand and website.
WHAT WE DID
Branding: Tipografic wanted a logo that would translate well over a varied amount of packaging and also stand alone as a brand. We researched materials, packaging, icons and signage before coming to precise logo that suited Tipografic perfectly.
Web Design: We developed a bespoke website, that was an easy-to-update Content Management System and is clearly visible within Search Engines Optimisation (SEO).
Content: We interviewed and developed a series of workshops to build our knowledge and make this easy for their clients to understand, precise, concise and impactful statements were developed to best represent one of the leading companies in the NorthWest.
Photography: We mapped out the customer journey and key benefits Tipo wanted to showcase to the world. We need to be sensitive to their brand and yet promote the wide range of brands they represented. We identified all the skills, machines and processes that Tipografic cover, we then built features of each process to feature on the website.