Brief: Web Design
Year Completed: 2015
Project Description: A specialised online LookBook for umbro’s new season of sportswear and street fashion incorporating the new branding features and patterns that umbro have developed for this season.
How We Helped: How do you help umbro? They already have a solid brand, great reputation and a worldwide presence, so, instead of helping umbro we did the next best thing which is to make sure we maintainained their look, continuity, image and reputation and married that with a great user-experience that is second to none. umbro had a great deal of positive feedback from the project and were pleased at how fast we managed to turn around their bespoke requests.
What We Did
Web Design: A specialised responsive website that works over all devices. e-blueprint created the website with a bespoke login for worldwide access for official umbro resellers and wholesalers with allocated passwords. The Video LookBook section required a framework that accomodated video and static imagery alike in a very solid and concise framework making for a great end-user experience.
Branding: We applied umbro’s new branding and a series of umbro-specific patterns that reflect their history to the imagery and incorporated these designs into the new LookBook website styling to maintain continuity with umbro’s worldwide image.
Photography: Photography We used Umbro’s specific photographs for this season as part of the design maintaining continuity with image and brand.